You know your movie budget is big, when the franchise promotes it’s own cereal. Planet Earth’s largest Marketing machine, United States film industry, is always felt. When you are not watching the film in the theater, you are hearing it, touching it, and eating it. I was in a grocery store the other day and found these cereals battling it out on the store shelves.
A big budget movie in the United States spends 30-50 million dollars Just for Marketing the film! I’m taking a guess it takes one million dollars or less to make a whole film in the Philippines. Marketing includes movie posters, movie trailers, television commercials, toys, restaurant promotions, and yes, even cereal.
A movie studio invests hundreds of millions of dollars to make a blockbuster with no guarantee it will re-coup it’s cost. They pull out all the stops to promote the film. In current times, they have to battle piracy, because the industry loses billions each year.
